The lifecycle from purchase to proven value
Nine capability signals enter. Two stall after purchase, two after activation, two after value is felt, two before value can be proven, and one reaches the proof target.
Entering: 9. Not meaningfully activated: 2. Not integrated into real work: 2.
No agreed success criteria: 2. No executive-grade value story: 2. Value proven: 1.
CAPABILITY SIGNALS
PURCHASED
ACTIVATED
VALUE FELT
VALUE PROVEN
NOT MEANINGFULLYACTIVATED
NOT INTEGRATEDINTO REAL WORK
NO AGREEDSUCCESS CRITERIA
NO EXECUTIVE-GRADEVALUE STORY
Signals thatcontinue forward
Signals that stalland triggerreassessment
WHY DOWE OWNTHIS?
Reassess the originalrationale, current
relevance, andopportunity cost.
SHOULDWE RENEWIT?
Evaluate outcomesagainst alternatives
and the real costof continuation.
WHYEXPAND?
Confirm a crediblevalue story before
committing moreresources.