Work
Research built around the decision, not just the study.
This is the expanded index: four applied cases with a little more context than the homepage, followed by a research-practice lab and smaller signals of range.
01
BaselinePartial
InstrumentationMixed
AttributionWeak
Evidence confidenceWhere the story breaks
Needs attentionHidden prerequisitesOwnership · readiness · measurement3 linked interventions
Strategic research · cross-product synthesis
When success could not prove itself.
A multi-month investigation traced the problem across customer practice, product capabilities, analytics, implementation, and organizational ownership.
Question
How could teams make value easier to recognize, measure, and defend?
Evidence shape
Customer evidence + internal landscape
Resulting artifact
Value-proof model + intervention map
02
Priority vs. measurability Priority Confidence
Question → pattern → decision
Participatory research · evidence architecture
Designing customer research at scale.
Interconnected activities captured measurement priorities, adoption barriers, AI readiness, capability use, and the organizational conditions behind each signal.
Question
Which customer patterns needed product attention, readiness work, or a stronger measurement path?
Evidence shape
Five linked participatory activities
Resulting artifact
Governed workbook + decision views
03
Live request · authenticated
“I need help with a leave question.”
I can help clarify that. Before we continue…
AI product research · enterprise fieldwork
Designing the handoff between AI and people.
The work moved beyond demo appeal to the operating conditions required for a voice assistant to resolve, transfer, recover, and remain accountable.
Question
What would make a conversational assistant useful, recoverable, and accountable in real work?
Evidence shape
Field reactions + workflow probes
Resulting artifact
Handoff packet + readiness model
04
DeviceShared
Time3–5 min
PrivacyObserved
SupportManager nearby
Quick help
What do you need to do?
View a request
Ask for help
Shared device · private mode
Product response Short flow · visible status · safe exit
Longitudinal research · workforce experience
Designing beyond desk-based assumptions.
Foundational customer research developed into ecosystem mapping, kiosk concepts, authentication questions, guided help, and release-oriented validation.
Question
What conditions make digital help genuinely reachable during the realities of frontline work?
Evidence shape
Longitudinal discovery → validation
Resulting artifact
Access model + experience concepts
Lab · research practice
Research that remembers.
A living model of research memory—connecting source material, decisions, relationships, and bounded AI so teams can query evidence, preserve context, and carry trustworthy knowledge forward.
Research enters through many sources. The system keeps each one attached to its context, sensitivity, and reliability.
Additional work
Smaller stories that add range.
Open a card for a concise description of the question, method, and capability it demonstrates.